arizona state fair

During the summer of 2020, due to COVID-19, the Arizona State Exposition and Fair had to develop a new fair experience to comply with frequently updating guidelines. The first concept was named the “Other October Event” or “OOE” for short. This event would be like the traditional carnival experience, so its branding was bright, fun, and energetic, in order to work within the context of the year. 

However, the “OOE” was canceled, in favor of a more compliant event. Thus, the Arizona State Fair Drive Thru was born. This event would allow